Charismatic Leadership: A Mix of Confidence, Oratory, Style and Vision?

Leaders are different in the traits they display when managing an organization and the way they interact with team members and colleagues. What is crucial, however, is to adopt a leadership style that drives the organization forward and motivates employees to perform at their best.

Participatory management methods can help motivate employees to work at their best. Furthermore, it helps maintain the core values ​​of the organization and contributes to the achievement of its goals and metrics.

One of the leadership styles that employ a participatory approach in management is charismatic leadership. It focuses on the ways leaders influence others through communication skills, persuasion, and charisma.

This leadership style comes in handy when an organization faces a crisis or struggles to move forward.

In this article, we will discuss the definition, qualities, benefits, and weaknesses of charismatic leadership. Let’s dig deeper.

What Is Charismatic Leadership?

Charismatic leadership involves leading in a convincing and inspiring way in the workplace. This type of leadership focuses on motivating and motivating team members toward greater goals.

Charismatic leaders are suitable for leadership roles, not necessarily because of their qualifications or rank, but because employees are naturally drawn to their personalities.

They have a deep connection to others on an emotional level and are able to communicate clearly, making them good organizational role models because they possess great qualities.

Looking to the future, charismatic leaders are able to achieve great success in their organizations by tapping into their employees’ emotions, creating a sense of trust, passion, and high self-esteem, and allowing them to recognize the potential they have.

In addition, charismatic leadership fosters an environment of dedication, action, and problem-solving through established standards. 

They acknowledge employee ideas and take a more active role in influencing and developing team efforts.

Qualities Of A Charismatic Leader

Charismatic leadership is a combination of different traits, many of which work together and can be implemented at different times for better use.

Here are eight charismatic leadership qualities:

1. Communication

Great leaders are great communicators. Charismatic leaders can clearly communicate job responsibilities and goals to team members. They are able to communicate information openly and professionally. Also, they are thoughtful in their communication.

Charismatic leaders don’t evade ambiguity in order to prove they’re smart. Instead, they speak in a way that everyone can understand. And, they are able to carry everyone with them as they speak.

Additionally, charismatic leaders have excellent listening skills so employees can feel heard. They allow for open communication between team members thereby encouraging employees to speak up without fear of repercussions.

2. Self-awareness

Charismatic leaders understand themselves and how their employees respond to them. They know they are part of a team and if any work needs to be done, they have to fix it.

Furthermore, they focus on understanding themselves and their roles on the team. They are also honest and sincere, as such, they easily gain employees’ trust in what they say as well as their judgments.

Finally, as leaders, they are willing to accept their mistakes and see the team’s mistakes as theirs. They understand that they can improve and strive to do so for the benefit of the team.

3. Determined

In order to achieve goals and visions, charismatic leaders are often determined to achieve their goals. Even in the face of challenges and setbacks, they survive because they don’t give up easily. Moreso, they are able to maximize their attributes to strengthen their resolve.

4. Creativity

Charismatic leaders think outside the box and aren’t afraid to take risks. They often come up with creative solutions that bring about positive change and ultimately change the business in a good way.

Additionally, they are able to achieve the goals of the organization by implementing innovative strategies, which then translate into making the organization a force to be reckoned with in the industry.

5. Maturity

Charismatic leaders have powerful personalities, yet they display a high level of maturity. They use their accumulated knowledge and business experience to help the organization grow and don’t believe in making ridiculous statements. They also tend not to discriminate.

Additionally, as mature leaders, they are not afraid to make mistakes and miss opportunities to learn from others. Because of their experience and expertise, they develop and drive teams toward business goals. 

6. Confidence

Charismatic leaders exude confidence, which in turn increases others’ trust in them. They rarely show self-doubt and are usually able to control their emotions. Also, they do not try to be someone else or please everyone.

In other words, charismatic leaders are authentic and content with themselves. As attractive people, they carry themselves with poise and express proper body language wherever they go. 

7. Charming

A charismatic leader is always radiant in appearance and attracts people’s attention easily. They also talk and walk with charm.

All of these play out in influencing people to buy their ideas and innovations. Moreso, they are very persuasive due to their charisma and use of language.

Furthermore, they don’t make false promises. They ensure that employees are involved in the company’s decision-making process.

This creates an avenue for employees to come up with innovative ideas for the growth and development of the company.

8. Vision

Charismatic leaders constantly look to the future and the ways in which they can improve. They follow their goals and know exactly what they are trying to achieve. 

Also, they are naturally goal-driven and they make sure everyone in the organization knows what they’re working on.

Additionally, they have an established vision and mission for the company and constantly set goals that the company must achieve at a particular period of time. They are ambitious about the company’s progress, which is why they thrive.

The Benefits Of Charismatic Leadership

Here are some benefits of charismatic leadership:

1. Sell vision and think differently

Charismatic leaders often excel at pitching an organization’s vision and persuading people to embrace it. 

They are good at making people see potential and possibilities. They are often experts at selling ideas and tactics that force people to buy something bigger than themselves.

Additionally, they provide the opportunity for others to think differently about a particular topic. Charismatic leaders are often innovative, making the company a leading force in the industry.

2. Drive results

Charismatic leaders encourage workers to be committed to work. They inspire creativity and problem-solving skills in employees even when faced with challenges. This makes them get results and accomplish things that other leadership styles may not be able to accomplish.

Furthermore, they are driven by the goals and objectives of the organization and ensure that those goals are achieved and the goals set are met. We’ve seen this with Barack Obama, Richard Branson, Oprah Winfrey, and many others.

3. Reduce turnover

Employees are more at ease and feel connected to charismatic leaders than the company itself, which creates an attractive and welcoming workplace. Employees feel happier and more appreciated in the organization. Open communication and rewards encourage them.

As a result, the company’s attendance rate decreased. Organizations that practice charismatic leadership tend to retain most of their employees, even in the face of problems or high attrition rates.

4. Prioritize the learning process

Charismatic leaders understand that no one in the world is perfect or an island of knowledge.

Therefore, they encourage learning and do not strive for perfection in their projects. They accept mistakes and let their followers learn from them and admit mistakes.

So this could be the catalyst the company needs to move toward the end result. Charismatic leaders look for the best in their employees. As such, they create opportunities and pathways for employees to see which outcomes identify their potential.

5. Inspiration and motivation

Charismatic leaders are usually optimistic and positive. So this attracts people. They inspire people to work at their best, and they create a work environment that can greatly motivate employees and colleagues.

Also, they are easily adaptable and motivating when it comes to others. They use their oratory skills to inspire those around them to work harder.

Furthermore, they have a passion for their work that infects others and helps people be at their best. This automatically helps organizations achieve the goals and metrics they set.

6. Increase productivity

Charismatic leaders are great at earning the trust and respect of their employees. They also hold on to higher expectations. With this, they can successfully achieve higher productivity and better quality of results in the organization.

All the qualities they possess are integrated to increase the productivity of the company, while all the other strengths contribute to the growth of the organization.

Downsides of Charismatic Leadership

While charismatic leadership has its positive side, it also has downsides too. Here are the disadvantages of charismatic leadership:

1. Lack of independence

Charismatic leadership largely depends on the energy of the leader. So it has an impact on the employees where the energy of the leader starts to drop. If this goes on for a long time, some may abandon the vision altogether.

Teams led by charismatic leaders can struggle to become more self-managing because the team may lose its identity to that of the leader. Teams often rely more on leaders to help them succeed than on building the perseverance to think and act independently.

2. Selfish ambition

Charismatic leaders can sometimes get too caught up in their egos and needs, which can have devastating effects on the organization. Due to their over-reliance on leaders, they tend to abuse their power to achieve selfish ambitions.

At worst, employees see leaders as companies and this ties the success of the organization to the leader. 

3. Not suitable for rigid structures

Charismatic leaders tend to pursue their own interests at the expense of the company’s rules and regulations. This leadership style is difficult to handle when strict rules must be followed and the leader chooses to go in his own direction.

In addition, they tend to follow the precision of their own established principles and regulations for the company. Charismatic leaders tend to be more effective in organizations with flexible standards.

4. Change the value system of employees

In the initial stages, people may begin to follow a leader because they share the same goals, however, over time this sense of belonging changes the personality, value system, and spiritual definition of those who follow a charismatic leader.

They may find themselves agreeing to do things they would normally find shocking. The charisma provided by the leader creates a situation where many believe that the goals will justify the means to reach them.


Are charismatic leaders born or made?

Not everyone can be a charismatic leader because power often comes from the interplay of individual personalities. However, if you’re not naturally charismatic, it’s worth taking the time to develop some charisma.

In which situations is charismatic leadership more likely to work?

Charismatic leadership is more valuable in organizations facing existential threats, uncertainty, or striving to move forward.

What is the focus of charismatic leadership?

The focus of a charismatic leader is to evoke a strong personal image of him or her from followers in order to easily influence them to commit to work.


Charismatic leadership is undoubtedly a dynamic and empowering form of leadership that, when combined with other leadership styles, creates a powerful force that enables people to be enthusiastic and self-managing to achieve great results.

This is a leadership style that, if implemented effectively, can yield great results. Examples of charismatic leaders are Martin Luther King, Winston Churchill, Margaret Thatcher, Mahatma Gandhi, etc.

It also pays to aspire to be a charismatic leader. You can start now by building your personality; reading leadership books, researching the lives of charismatic leaders, and more.

I suggest you lay the groundwork by reading about the types of managers and their roles in the organization.

Thanks for reading.