5 Ways You Can Structure Your Online Course To Boost Sales

Structuring your online course is as important as creating quality content. It provides your prospective students with a clear path of what they should expect during the course—thereby reducing the likelihood of confusion.

If you are new to the online tutoring game, structuring your online course before creating the content will look like a herculean task. But it’s not. It’s straightforward and relatively easy to do once you get the hang of it. You only need to keep trying, perfecting at every turn until you can confidently structure without doubts.

In this post, you will learn the basics of structuring your online course and what you need to do to get started to minimize mistakes and maximize quality. When the sales start pouring in, you’ll be glad you made an effort.

How to structure your online course

So, here is how to get started:

1. Research your competition

The first thing you want to do after choosing your online course idea and knowing your audience is to research your competition. Believe it or not, you have a lot of competitors.

A quick search will show you how many times your course idea has been created. But that’s not a problem. You have a value proposition, and you’re about to spice things up and change the status quo, right?

So, what you want to focus on is researching your competition to see how they’ve structured their course. To effectively check out your competitors, you might need to enrol in their course. Or how else are you going to snoop around the structure of their online course?

You might want to try searching online for some online course structure templates or watch a YouTube video. But the truth is people hardly give out their trade secrets if they are not getting paid to do it.

So, to get a quality structure, especially the type that relates to yours, you’ll need to buy one or two courses.

When you get to review the courses, note the structures. Compare and contrast to see which one looks better and what you can improve before applying it to yours.

2. Leave room for improvement

You don’t have to wait until the structure of your course looks perfect before you put it out there. If you choose this route, you may wait forever. Because there will be a tiny voice telling you it’s not yet perfect. And this could even hurt your confidence and make you abandon the course altogether.

So, what should you do? Improve as you go. Write a general outline for the course, but release the content in bits. That way, when you get feedback from your students, you can improve on the next batch. It’s better than putting it all at once than getting negative reviews about all the content.

3. Host on the right platform

The platform you choose to host your online course can make it or mar it. Ensure you choose the right platform that will help build quality videos for your online course and ensure it’s easy to navigate. Before choosing any platform, ensure you do your research.

Don’t jump into any platform because you are desperate to create and start selling. It may all end up being wasted effort.

You want a platform where you can easily upload materials needed for structuring your online course. You should be able to upload images, presentations, documents, and even PDFs without any glitches.

It should also have features that allow you to schedule content, track your course, and build an online community where students can collaborate and relate with you directly.

The video platform you choose should accept global payments, have built-in analytics, and have marketing and community tools. You should be able to organize your content and export your audience to the platform. It should also support Livestream.

If the platform you’ve seen doesn’t have these features, keep searching.

4. Set short term goals

Most online course creators want to save the best for the last. But unfortunately, we are in a generation that values instant gratification above everything. They want to see the worth of their money and effort immediately. And if they are not getting it, they’ll quickly walk away.

So how do you please them? You’re the expert who has all the tricks in the hat. Why don’t you teach them a few skills earlier to lure them in and lock them down?

Structure your course in a way that they learn some basic but essential skills that will leave them saying, “Oh, is this how to do it?” That way, they are motivated to learn more and will stick to the end because they have something to look forward to every day.

5. Keep it short

The attention span of people keeps getting shorter every day. There are lots of things to distract them immediately they register and start your online class.

You need to know how to keep your content refreshing, so they don’t get bored and forget they ever bought or registered for a course.

To keep their attention, you need to cut down those long lectures you have prepared and get straight to the point. They don’t need to be on a course for months. They don’t need to know the history of the subject.

Draft a list of the vital concept your student needs to know about the course you are offering and stick to it. Students will respect you more when you focus on points that genuinely matters.


These are just basic tips for structuring your online course. As you keep researching and trying out what you’ve learned, you’ll discover much better ways of doing it.

Have you run out of ideas to promote your online course? Check out more ideas!